L’Oreal x Amazon “ELLE”
Working under the production leadership of Small Talk NY, Electric Jelly designer Eleni Trapp owned the design elements of this 2 day activation from deck and mood board designs to mockups and on site visual assistance. This event featured a partnership between L’Oreal and Amazon Prime’s new original show “ELLE” from the world of Legally Blonde and was hosted at Fouquet’s New York.
Day 1: Hotel Drop
For this multi-day event, we wanted to fully immerse attendees in the 90’s world of ELLE. Sourcing vintage magazines, lava lamps and perfectly pink desk supplies we helped to create a room that felt like a true fantasy.
Day 2: Totally Pink Transportation
Electric Jelly assisted in concept development for the theming of the guest transportation as well as on site to place product and bring the vision to life.
Electric Jelly helped develop print and scenic elements for the event, from social callout cards and menus to concepts and fabrication drawings for the photo op and signage. Electric Jelly had an on site presence to assist with setting up product displays, positioning scenic elements and overseeing PA’s for load out.
Day 3: Brunch
